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About the Principals |
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George Hennessy
George Hennessy has over 15 years of hands-on business, sales, and marketing experience with cutting-edge telecom services and technology equipment vendors including Yurie Systems, Lucent Technologies and Tellium.
As director of branding at Tellium, George clearly distinguished the company from its competitors in the optical switching space which was critical to Tellium's rise to number one market share. In just seven months, George’s branding efforts took Tellium from relative obscurity as a small startup to top 15 brand recall among all telecom equipment vendors according to an independent marketing study by a major industry association. He also played a pivotal role in Tellium’s communications efforts to the financial community for its initial public offering in May 2001. Tellium’s IPO was quite successful, raising $149 million, despite the downturn in the equities and telecommunications markets.
Prior to Tellium, George built and executed numerous partner and channel marketing programs that exceeded revenue goals by up to 600%. George brings to your communications efforts an engineer’s understanding, a marketer’s savvy, and a deep-rooted knowledge of the technology space. This rare combination will prove invaluable to your market success. George’s efforts have consistently exceeded market and revenue goals and driven success for clients and customers alike.
Mike Deshaies
Mike Deshaies is an accomplished public relations veteran with 25 years of experience in government, consumer products and telecommunications. He has managed highly successful corporate communications programs for several technology companies on both the East Coast and in Silicon Valley.
Most recently, Mike was vice president of corporate communications at STC Associates, a strategic marketing firm in New York City where he provided corporate communications counsel and services to the firm’s telecom clients.
Prior to STC, Mike managed the corporate communications program at Tellium, which was very successful in positioning the company within its marketplace and garnering significant press and analyst coverage. Mike also served as director of corporate communications at Unisphere Solutions and Bay Networks, where his contributions were critical to Bay’s comeback and eventual acquisition by Nortel Networks. Mike’s additional technology experience includes serving as account supervisor at Miller_Shandwick and public relations manager at Cabletron Systems.
Mike’s media placements include NBC Nightly News, The New York Times, The Wall Street Journal, The Financial Times, The Nightly Business Report, Investor’s Business Daily, Fortune, Forbes, CNBC, The Boston Globe, and The San Jose Mercury News. Mike has also secured numerous placements in top-tier trade press publications across the United States, Europe and Asia.
Why Choose V2V Mike’s corporate communications expertise combined with George’s thorough understanding of strategic positioning and complex technologies allows V2V to provide communications services other marketing and PR firms can’t match.
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